Commercial Strategy Consultancy
Commercial strategy for brands ready to scale.
Senior sales and marketing leader with experience across leading UK organisations. Helping brands unlock growth through clear, commercially-driven strategy.

Elaine Thomas — Commercial Strategy
Selected Experience
A grounded operator.
Twenty-five years and counting across sales, marketing and commercial leadership roles at some of the UK's most recognised organisations — bridging brand, marketing and revenue growth with the same rigour.
Today, Elaine works with established organisations and emerging brands as a consultant — bringing the discipline of in-house leadership to founders and teams who want to scale with clarity.
Read moreFour ways to engage.
Engagements are shaped around the commercial outcome — whether that's defining a growth strategy, structuring partnerships, or supporting a launch.
Commercial Strategy
Helping brands define how they grow, where revenue comes from, and how to scale with intent.
Sales & Partnerships
Building and structuring partnerships, channels and revenue streams that compound over time.
Marketing & Positioning
Translating brand into clear, commercially effective messaging that converts.
Launch & Growth Support
Go-to-market strategy and hands-on support for early-stage and scaling brands.
Founders & teams building with intent.
I work with both established organisations and early-stage brands looking to build strong commercial foundations and scale with clarity.
- Startups & founders01
- Consumer brands02
- Organisations undergoing growth or transition03