Commercial Strategy Consultancy

Commercial strategy for brands ready to scale.

Senior sales and marketing leader with experience across leading UK organisations. Helping brands unlock growth through clear, commercially-driven strategy.

Elaine Thomas, commercial strategy consultant

Elaine Thomas — Commercial Strategy

Selected Experience

Sky TVNEC GroupBirmingham AirportIron FoxTUI
01About

A grounded operator.

Twenty-five years and counting across sales, marketing and commercial leadership roles at some of the UK's most recognised organisations — bridging brand, marketing and revenue growth with the same rigour.

Today, Elaine works with established organisations and emerging brands as a consultant — bringing the discipline of in-house leadership to founders and teams who want to scale with clarity.

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02How I Work

Four ways to engage.

Engagements are shaped around the commercial outcome — whether that's defining a growth strategy, structuring partnerships, or supporting a launch.

01

Commercial Strategy

Helping brands define how they grow, where revenue comes from, and how to scale with intent.

02

Sales & Partnerships

Building and structuring partnerships, channels and revenue streams that compound over time.

03

Marketing & Positioning

Translating brand into clear, commercially effective messaging that converts.

04

Launch & Growth Support

Go-to-market strategy and hands-on support for early-stage and scaling brands.

03Who I Work With

Founders & teams building with intent.

I work with both established organisations and early-stage brands looking to build strong commercial foundations and scale with clarity.

  • Startups & founders01
  • Consumer brands02
  • Organisations undergoing growth or transition03

Let's talk

Build a commercial strategy that earns its keep.

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